Analytical
+ Creative

I'm Rachael, a Product Design Engineering graduate with over 20 years creating & delivering successful products at tech startups & ad agencies, built on thorough user research & testing.

I'm now AI native and creating Claude skills to automate my work. UX & UI design judgement is still valuable: knowing what good looks like, and delivering it.

I recently built & shipped TickLists, a live MVP proving how fast I can take a product from concept to launch with AI; before that I was Principal Designer for Terra Listens. Currently considering new opportunities - get in touch!

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Logos of companies and clients Rachael Page has worked with

Featured Work

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Ticklists App (MVP)

PWA (Progressive Web App) for shared repeating shopping trips & routines. See only the things your household or team needs to buy, in exactly the right walking order for any store. Routines show only todays outstanding tasks and can be reset and tagged to days of the week
Terra Listens Native Apps

Terra Listens Native Apps

Streaming nature sounds from gardens & global birding hotpots with live bird ID's
McDonalds Monopoly Web-App

McDonalds Monopoly Web-App

Complex UX Design for this Mobile-first game: the first year it went mobile in Australia

Skills

Claude Code
Claude Design
Agentic AI (Claude)
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
DaVinci Resolve
Jitter.video
Discord & Midjourney
Webflow
V0.dev & Lovable & Replit
Asana
Many online tools & plugins

Product Design
UX Design
UI Design
User Research
User Testing
Project Management & hiring
Information Architectures
Marketing
Conversion Funnel Design
Product Strategy
Marketing Strategy
Graphic & Packaging Design
Responsive Development
Teaching Design

Native App & Web-App Design
Motion Design
Mobile-first Design
Competitive Analysis
User Surveys
User Research, Testing & Analysis
Personas
Concept Ideation
User Flows & Journeys
Clickable Wireframes/Prototypes
SEO Research & Copywriting
Branding & Logos
HTML & CSS

Software

Knowledge

Deliverables

Experience

CURRENT
Seeking new opportunities
Designing and building apps with Claude. Marketing my books and apps, plus surface pattern design for Spoonflower.
‍
Jan 2022 - Dec 2024
Terra Listens, Career Foundry & Artfuly
Product Designer & Design Educator
Design & develop Terra Listen's digital roadmap. Teaching UX & Product Design, writing Design courses and holding online events

Sep 2021 - Dec 2022
KPMG & PWC, London
Freelance UX Researcher & UI Designer
Via Play Studio in London I worked as a user researcher for KPMG UK and PWC UK

Jan 2012-2020
Artfuly, Online
Founder, Head of UX & Product
A global art marketplace where artists could market & sell artworks with delivery door to door

Nov 2016 - Jul 2017
Amcor, Zurich
Snr. UX Consultant
Redesign of the Amcor.com products section, including stakeholder interviews, user research, product database design, clickable prototype / wireframes and visual design. Included working for Tzu&Co for the same and other clients

Oct 2015 - Jun 2016
Sydney University, Australia
Lead UX (Contract)
User research and design for Sydney University. A high-profile project, in 2014 the University’s income from students alone was $760 Million AUD

2004 - 2012
Several top Ad Agencies,
Australia
Snr. UI/UX Designer (Contract)
Working on Mobile app, podium touchscreen, responsive website designs
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For full experience history, please request a copy of my CV‍

Qualifications

Award School
Australian Writers & Art Directors

Adobe Creative Suite
Hypermouse

Bachelor of Engineering (Honours) in Product Design
Loughborough University, UK
Rachael Page, Product Designer

What makes me unique

Diverse Expertise: I have a rare blend of product design, UX research, and leadership experience across industries, from startups to blue-chip brands.
Tech & Design Fusion: I combine technical knowledge with high-quality UX and visual design, building responsive digital products with HTML, CSS, Webflow and now Claude Code.
Business Acumen & Critical Thinking: Founding and managing my own startups and working with several other startups, highlights my end-to-end skills in product concept ideation, design, and execution.
Global Impact: My career spans multiple countries, industries, and remote roles, reflecting adaptability and global relevance.
Speed & Attention to detail: I continuously upgrade my wide skillset, and use agentic AI for optimum efficiency.

Testimonials

References available on request

Rachael has been my secret weapon when it comes to design.  
Her many years of professional work, her keen aesthetic sense, and her ability to put focus on what’s important at the right time have made a tremendous difference.

Thanks to Rachael, we have a valuable new app for the business that is a cornerstone to our success. I’m lucky to have found someone who is both in my corner and able to help me express my vision to the world.

Scott Whittle,
Terra CEO

Cape May NJ, USA

Rachael reworked our existing B2B tool's UX and expanded on it. The services offered are complex and there were many legacy parameters to contend with.

Rachael came up with a much improved flow, she is not afraid of questioning the status quo to get the best outcome for the user, and the outcome is a much more user friendly and scalable UX. I would happily employ Rachael again

Margaret Sliman,
Inivio Manager

Sydney, AU

Rachael is a very professional and capable UX Designer with a strong business and entrepreneurial mindset.

When she worked onsite for my client she performed what she was asked to do, to a very high standard, and left the project in a much stronger condition than when she first joined.

I can strongly recommend Rachael for any position that requires UI/IA wire-framing etc

Matthew Drake, Recruiter

Sydney, AU

Books & Articles

Published Books and my Articles published here and on other websites

The Part of Product Design AI Still Can't Do

The Part of Product Design AI Still Can't Do
ElevenLabs: Audio & Voice Tools for Your Creative Workflow

ElevenLabs: Audio & Voice Tools for Your Creative Workflow
Creative Careers in Tech: An Expert’s Advice [for Career Foundry]

Creative Careers in Tech: An Expert’s Advice [for Career Foundry]

Get in Touch

Email me Copy Email Book a meeting