Portfolio
Conversion Funnels
4 case studies
Sydney University Web-App
Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.
Terra Listens Conversion Website
Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.
Terra Adverts
Used Midjourney to create Terra's ad imagery faster and better than stock photography, cutting costs.
Cuts By Luke — Digital Strategy & Webflow Build
Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.