Terra Adverts
MY Role(s)
the Team
Date & tools
Visual Designer
Copywriter
17th December 2024
Midjourney, Figma
SKILLS &
DELIVERABLES
DELIVERABLES
Impact
Replaced stock photography with Midjourney-generated imagery for Terra's ad campaigns, cutting both the image costs and the time to produce each ad, while getting a more on-brand result.
These 5 ads use Midjourney prompts to create images to brief. Each ad has 3 sizes, as shown on the first ad only:
These 2 ads use stock photography and montage:
The Midjourney images look better generally and were faster to create.