Portfolio
All Work
20 case studies
Ticklists App
Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.
Love2Learn App
Briefed, designed and built a full spaced-repetition revision app with a real exam course, in under 2 hours.
Terra Listens Native Apps
Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.
McDonalds Monopoly Web-App
Wireframed the UX for McDonald's first mobile Monopoly promotion, simplifying a complex prize system.
Sydney University Web-App
Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.
Terra Listens Conversion Website
Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.
Terra HTML Emails
Concepted, designed and built Terra's Black Friday email campaign, including Klaviyo discount setup.
Terra Live Web Stream Design
Designed and managed the build of Terra's live-stream demo page, delivered in under a week.
Terra Adverts
Used Midjourney to create Terra's ad imagery faster and better than stock photography, cutting costs.
KPMG User Research
Led user research for KPMG's expansion into new European markets.
PWC Knowledge Sharing Intranet
Designed a knowledge-sharing intranet for PWC so consultants stop reinventing the wheel on repeat work.
Amcor Products
Redesigned Amcor's product section in 4 weeks, cutting the section's bounce rate by 99% and doubling product search use within a year.
Artfuly.com Original Art Marketplace
Bootstrapped a global art marketplace 8 years: my concept, self-funded, hired and ran the dev team.
Art Augmented Reality
Designed a no-app AR tool for shoppers to view art on their wall from mobile, to sell with confidence.
Cuts By Luke — Digital Strategy & Webflow Build
Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.
Caribbean Yoga Responsive Site
Designed and built a resort-style booking site for a Caribbean yoga retreat, automating bookings.
Timesheet App for Cleaners
Self-initiated and designed a full multi-company cleaner timesheet app, after a client skipped the research needed to solve it properly.
Viral Whatsapp GMO Animation
Wrote, designed and animated a pro bono WhatsApp video for a petition, 5k to 86k signatures in 10 days.
Berlin HiFi Store Brands Page
Used SEO research to design a new brand page UI for a Berlin HiFi store, targeting real search terms.
Surface Pattern Design
Taught myself surface pattern design in 3 days, shipped to Spoonflower, wrote a handbook now on Amazon.