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Press

May 2014 Press Coverage

Article published in Hospitality Magazine on 5th May

http://www.hospitalitymagazine.com.au/management/artfuly-allows-business-owners-to-update-their-ven

Artfuly allows business owners to update art for free

Online art gallery, Artfuly offers a financially viable solution to business owners looking to inject new life into their venue. 

By visiting the Artfuly website business owners can search for artworks by artist, keyword, colour, size or style, liaise with staff to include a selection of pieces in their venue and receive commission for doing so.  

“Artfuly provides original artwork free of charge to food and drink venues,” director Rachael Page told Hospitality.

“We work on a commission basis, so when an artwork sells we take a percentage of the retail price, pay the artist and pass five percent on to the venue, regardless of whether it sells because it was seen in a venue or online. Artwork prices range from around $200 to $12,000, which equates to between $10 and $600 in commission for business owners.”

The relationship benefits both parties – business owners can update the art in their venue on a regular basis free of charge – the only cost they’ll incur is for installation of a professional hanging system, which costs around $150 and can be used again and again, meanwhile artists are able to display their work in a public place at minimal cost.  

“When a customer wants to purchase an artwork hanging in a venue they can either Google Artfuly, the artwork name and the name of the artist, or scan the QR code located next to the artwork. From there they provide their address and credit card details to have the artwork delivered.

“The site takes the payment, ensuring staff are able to concentrate on serving customers,” Page adds.  

The artist will hang their work in the venue, and once it’s been purchased via Artfuly they will similarly remove the artwork.

“They package and courier the artwork to the buyer and replace it with a new one. All business owners have to do is display the artworks in a safe environment alongside the art label and instructions on how to purchase via mobile phone,” she explains.  

While it’s free for artists to list their work on the site, Page says they must first meet the company’s quality standards.

“The artworks are sourced from Australia’s best artists and we continually source new artists and art, both by seeking them out and by receiving applications from artists who contact us.”

Page says the system can benefit business owners in myriad ways:

· We’ll display the location of each artwork on the website, which will encourage art-lovers to visit participating venues

· It provides an additional income stream in return for very little effort

· It allows businesses owners who either don’t want to pay for, or don’t want be stuck with the same art forever to improve the look of their venue


August 2013 Press Coverage

Ruby Radar - The new website making Original works 'Artfuly' accessible


July 2013 Press Coverage

Art Almanac Gallery Listings

Art News Portal Article

Somedays Gallery Blog and Email 


June 2013 Press Release

Globally Unique Gallery ARTFULY throws Launch Party in Sydney

Sydney, NSW, Australia – 24th July 2013

Artfuly.com, who offer affordable, original art at around 75% of gallery prices, will hold their Australian launch in a Surry Hills Warehouse Gallery on Wednesday 24th July.

Artfuly is the only art site globally to offer original, curated art in a personalized gallery view with live delivery cost. Just like on a fashion website, this is done with full ratio zoomable images and the ability to make exact selections of width, height, colours, styles, price range or keyword. Once a gallery view has been set, the buyer can have any artwork animated into a virtual room and delivery costs are calculated on the spot, based on the buyers postcode.

The company selects only the best Artists and Artworks at prices ranging from $40 to $12,000 and delivers direct from the Artists studio to the collectors’ door with a change of mind guarantee.

The site is aimed at Art Lovers, Interior Designers, Architects and Boutique Hotels who have a specific space that needs artwork. The Artfuly staff carefully research emerging and established artists and maintain a close relationship. Styles include Abstract, Cubist, Expressionist, Formalist, Graffiti, Graphic Novel, Illustration, Abstract Impressionist, Pointillist, Pop art and Surrealist.

The Australian launch will feature 11 artists from VIC, NSW, QLD and SA and on the opening night guests will be entertained by modern lounge tracks, drinks and emerging vocalist Soheyla. The business intends to grow Australian sales then expand globally. 

Artists showing: *Artist Persona

Tank* Expressionist (VIC)
Richard Birmingham Expressionist, Abstract (VIC)
Scott Hynd Pop Art (QLD)
Mo* Cubist, Surrealist (NSW)
Jacky Murtaugh Abstract Impressionist, Expressionist (SA)
Helene Hardy Abstract (SA)
Grace Delaney Abstract, Abstract Impressionist, Expressionist (SA)
Jenny Davis Abstract (VIC)
Cathryn McEwen Realism / Figurative (NSW)
Laura Barrand Pop Art (VIC)
D.M. Ross Cubist (VIC)

Launch & Opening night: 6pm – 8.30pm, Wednesday 24th July, Somedays Gallery, 72b Fitzroy Street, Surry Hills, on the corner of Bourke St.

Launch Party RSVP: http://artfuly.eventbrite.com.au

The artwork will be available to view every day for 14 days after the launch, from 10am to 6pm (5pm on Sunday).

Sponsored by: Cellarmaster Wines Pty Ltd

Rachael Page, Director
Artfuly PTY LTD
www.artfuly.com
rachael@artfuly.com

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Press Release - www.artfuly.com - May 2013 - Launch July 2013

Only the best Australian Artists are chosen to show at Artfuly.com - a new Australian art site selling original art with a focus on value.  Prices on average are 75% of street gallery prices, and the artwork is delivered direct from the artists studio to the door, ready to hang with a 7-day change of mind guarantee.

Artfuly showcases a huge selection of unique artworks in an easy to use site which can be casually browsed or filtered to exact requirements by style, height, width, colours and price. Artworks can also be animated into a virtual room to get a sense of the size, so that art can be appreciated free of distraction.

Up-and-coming newcomers work can be bought affordably alongside renown award-winning artists - styles include Graffitti, Graphic Novel and Pop art, as well as Abstract, Cubist and Surrealist to name only a few.

Artfuly is suited to people who've just moved into a new home and have specific spaces which need artwork, and also Interior Designers, Architects and Boutique Hotels: the interface has been designed for  buyers with a keen sense of style who don't need to waste time trawling through anything less than fantastic (Other major art sites don't curate their art, and many offer prints, whereas Artfuly checks the artist process)

The business has been developed by Rachael Page, who discovered a gap in the market for art-lovers to browse curated art in a beautiful and intuitive interface. Rachael and the Artfuly team spend a lot of time wandering around the art world searching for the best emerging and established artists.

The launch night will be held on Wednesday 24th July 6pm - 8pm at Somedays Gallery, 72b Fitzroy Street, Surry Hills (Opposite the Hopetoun Hotel and next door to 4Fourteen Restaurant). In the spirit of exciting new artists, vocalist Sohela will be performing, a DJ will provide inspiring tracks to entertain while 11 artists from all over Australia will be showing a knockout selection of Australia’s best contemporary artworks - a truly unique and diverse night to kick off a national art gallery.

Artists include: *Artist Persona

Tank* Expressionist (VIC)

Richard Birmingham Expressionist, Abstract (VIC)

Scott Hynde Pop Art (QLD)

Mo* Cubist, Surrealist (NSW)

Jacky Murtaugh Abstract Impressionist, Expressionist (SA)

Helene Hardy Abstract (SA)

Grace Delaney Abstract, Abstract Impressionist, Expressionist (SA)

Jenny Davis Abstract (VIC)

Cathryn McEwen Realism / Figurative (NSW)

..and 2 more who are being chosen weekly and announced on the popular Facebook Page

Tickets are available here (free). For further information, please contact Rachael Page, Director, Artfuly Pty Ltd, Bondi Beach, 2026 - rachael@artfuly.com. 
Media enquiries by phone on: 0425 232 048.